What are the benefits of a Facial Mask

Skincare masks provide some of the rewards of a spa facial right at home. Check out the benefits of each type to choose one that’s best for you.


Masks are part of a good skin regimen
When I think of facials, I think of the vigilant skincare habits of Frenchwomen. I’ve yet to answer the doorbell with a pale green or blue mask on, which I’ve heard wouldn’t elicit a peep in that land of serious skin care. Nor could I see myself applying one while on a long-haul flight, as famed U.K. makeup artist Lisa Eldridge does. But I do try to work one into my skincare routine—usually on a weekend, hiding in my bathroom.

Masks are applied to cleansed skin for 10 to 15 minutes, although the duration can be shorter or longer; some hydrating masks can also be used as an intensive overnight treatment.

They generally fall into the following categories:

tissue masks
Tissue masks
With cutouts for eyes, nose and lips, these sheets are a hot trend in Asia right now. Montagne Jeunesse’s are made of bamboo. Garnier Skin Renew Dark Spot Treatment Mask is saturated with a hydrating serum, and has skin-brightening vitamin C. You stretch it to fit over your face and leave it on for 10 minutes. Although tissue masks have been around for a while, ones that address dark-spot correction are new.

Firming and anti-aging masks
These deal with skin in need of a reboot. Dior Capture Totale One Essential mask, a melt-into-skin pink gel, bills itself as an “ultra-detox” that addresses wrinkles and loss of firmness.

Clay masks
These use kaolin clay, a natural component in soil. Montagne Jeunesse (a natural skin and body-care brand sold around the world) uses kaolin from Cornwall, England, says Keith Rockhill, the company’s U.K.-based marketing director. In cosmetics, kaolin is known for its efficacy in absorbing oil, for drawing out impurities and dirt that can make pores look more noticeable, and for removing dead skin cells. These masks might be targeted to oily T-zones or acne-prone skin, and may contain acne-fighting ingredients such as salicylic acid.

hydrating mask
Hydrating masks
Like the pumpkin mask from Éminence, or the cooling cucumber mask from Freeman, these soothe, nourish and, as their name implies, super-moisturize. Éminence’s is a rinse-off, the most common type, while Freeman’s peels off, which can be fun—it really depends on personal preference.


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