Sanitization and hygiene is an enormous issue in India and has been lacking due attention for a long time. The varied climatic conditions in India are suitable for spread of germs causing illness and aliments. These atmospheric situations can cause rash, skin allergies, sickness and invites major diseases like cancer, etc. To avoid falling victim of these aliments it is necessary to maintain good hygiene and sanitization habits.
“Personal Hygiene has implied and was restrained to just bathing and cleaning oneself. However, over the past decade this perception has been fast changing with robust economic growth, increase in literacy levels and living standard, increasing concerns over health, beauty and grooming”, informs Rishi Sharma, DGM and Head of Marketing, Consumer Product Division, Grasim Industries Ltd.Furthermore, increase in disposable income with a high willingness to spend has driven the rising demand for higher priced and better quality products. To tackle unhygienic situation, sanitizers were an outcome that helped in stopping the hand to mouth transmission of germs.
It was only at the time of H1N1; the need for Sanitizers was felt and it created a huge impact in the hygiene sector.In recent past we have witnessed an increasing consumption of disposable personal hygiene especially in feminine and kids.
“However, with changing lifestyle and exposure to the global lifestyles; disposable products like wet wipes has started showing positive acceptance in the market. The demand of wet wipes in both consumer and healthcare sector is primarily pointing the upward direction with core reason being convenience and ease of use”, adds Rishi.
A busy lifestyle with no time for oneself caused by the combination of job pressures, increased children activities and faster pace of life has brought alive the need for a convenient yet economical solution to daily hygiene issues. Many people find themselves pressured for time and wipe allows them to perform daily tasks in less time.
Wet wipes are saviours that ease us from falling prey to ignorance towards personal hygiene. These wipes are an innovative invention wherein the base is combined with liquid/lotion and tailor made to a finished product as per the consumer’s specific needs. This led to an improved product that is natural, gentle and soft soothing for the skin. Wet wipes endures improvised techniques that caters to keep the skin soft and healthy. These wipes possess the quality of being highly absorbent as they are made from non-woven fibres that are 10 times more absorbent than cotton. They are also very portable and compact in size hence can be used while travelling, at home, at an outing, etc.
Wipes have a massive usage; they are the best item to carry when you are on the move and also at office and home. Today’s busy world has more use of wet wipes irrespective of age and gender. Mothers find them useful and started using them for various other purposes like keeping the kids hands and face clean and also to clean their own hands and keep their face fresh. Wipes can be stored in cars to be used while travelling to keep their looks fresh as well as to keep their hands clean before having anything eatable on move. Sanitizing before and after a meal proves to be beneficial. Wipes can be used while using public washrooms as sanitizer or after using the washroom. These wet wipes can be a part of your office desk for wiping your office desk, computer, keyboard and others as it not only sanitizes but also cleans and kills germs.